Metamuseum

Teaming with a group of 13 American museums and cultural institutions with design, craft and architecture collections, writer and critic Alexandra Lange has woven together the Multi-Museum, Multi-Curator Tumblr project MetaMuseum.

Each week, work chosen by curators at each institution will be presented on tumblr and released through other social media outlets. Loosely grouped by themes, these works will culminate with a final survey of American design, and so the Tumblr serves as an experiment to see if any “American aesthetic” will arise, and if it does, what shape will it take?

Metamuseum is part of
After the Museum: The Home Front 2013 at the Museum of Arts and Design
Teaming with a group of 13 American museums and cultural institutions with design, craft and architecture collections, writer and critic Alexandra Lange has woven together the Multi-Museum, Multi-Curator Tumblr project MetaMuseum.

Each week, work chosen by curators at each institution will be presented on tumblr and released through other social media outlets. Loosely grouped by themes, these works will culminate with a final survey of American design, and so the Tumblr serves as an experiment to see if any “American aesthetic” will arise, and if it does, what shape will it take?

Metamuseum is part of
After the Museum: The Home Front 2013 at the Museum of Arts and Design
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  • Wim Crouwel (Dutch, born 1928) New Alphabet 1967 Typeface Gift of Foundry Types Ltd. © 2013 Foundry Types Ltd.   In the infancy of digital typography, designers had difficulty reconstructing traditional curvilinear letterforms with the large pixels of early computer screens. Wim Crouwel transformed this technological challenge into an expressive feature by using only horizontal lines to redesign the alphabet. In his own words, New Alphabet is “over-the-top and never meant to be really used,” a statement on the impact of new technologies on centuries of typographic tradition. However, in 1988, Peter Saville Associates used a stylized version of the font on the cover of Substance, an album for the band Joy Division. Based on Crouwel’s original studies, New Alphabet was digitized for contemporary use in 1997 by Freda Sack and David Quay of The Foundry.   Paola AntonelliSenior Curator, Architecture & Design Director, Research & DevelopmentBarbara EldredgeResearch Coordinator, Research & Development   Museum of Modern Art http://www.moma.org/

    Wim Crouwel (Dutch, born 1928)

    New Alphabet 1967

    Typeface

    Gift of Foundry Types Ltd. © 2013 Foundry Types Ltd.

     

    In the infancy of digital typography, designers had difficulty reconstructing traditional curvilinear letterforms with the large pixels of early computer screens. Wim Crouwel transformed this technological challenge into an expressive feature by using only horizontal lines to redesign the alphabet. In his own words, New Alphabet is “over-the-top and never meant to be really used,” a statement on the impact of new technologies on centuries of typographic tradition. However, in 1988, Peter Saville Associates used a stylized version of the font on the cover of Substance, an album for the band Joy Division. Based on Crouwel’s original studies, New Alphabet was digitized for contemporary use in 1997 by Freda Sack and David Quay of The Foundry.

     

    Paola Antonelli
    Senior Curator, Architecture & Design Director, Research & Development

    Barbara Eldredge
    Research Coordinator, Research & Development

     

    Museum of Modern Art

    http://www.moma.org/

    • March 7, 2013 (10:01 am)
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